Clean and accurate copy is essential for inclusion within mobile apps. We’re in a world demanding less text to read and more image-based information to enjoy. It’s a fact that the human brain processes images 60,000 times faster than text, and that 90 percent of information transmitted to the brain is visual*. Being engaged in the heritage sector, we’re acutely aware of why copywriting for heritage storytelling is an important component. It can make or break an experience. Copywriting is a vitally important function that needs sensitive application. It’s an art, taking facts and weaving them into an engaging experience for visitors to enjoy.
Here at App Studio UX we always tend to give prominence to the visual aspects of the story, with text following tightly alongside. Don’t forget that attention spans these days are short, so good quality short-form copy is absolutely essential.