Augmented Reality (AR) is providing new and exciting experiences for visitors, opening up the world of interpretation and story telling:
Augmented Reality (AR) is an odd subject altogether, particularly in relation to its use on the mobile phone. If you look-up Augmented Reality on Wikipedia, it can get a bit confusing to say the least! Basically, it’s the placement and manipulation of 2D and 3D digital objects within a virtual 3D mobile phone screen environment. … Read more
What’s all the fuss with regard to the use of augmented reality exhibit labelling for heritage attractions you may ask? Please note that we’re talking here solely about augmented reality (AR) accessed on the visitors’ own mobile phone. And yes, a worthy question indeed – there certainly are brilliant problem-solving advantages to be gained: As … Read more
Mobile augmented reality (AR) experiences offer tremendous potential for education, entertainment and experiential joy. Nevertheless, it’s vital that attraction operations and development managers are aware of a critical augmented reality health and safety issue. This applies particularly to the practicalities of how this technology is employed. Below we highlight an important issue that need considering … Read more