The world of visitor information is expanding outwards and here we take a look at this subject area:
It’s a great scheme. Get visitors to install your app and then ask them to setup a login. You are then able to track your visitors’ activity across your attraction. You can also exploit this personal channel access in various ways. The ultimate imperative of using visitor tracking apps is specifically to increase revenue through … Read more
Currently, there are still many attractions that don’t offer a visitor app. If you haven’t already gone down the road of commissioning an app for your attraction, there’ll undoubtedly be things you’ll want to clarify. This is particularly the case if you’re trying to work out if an app for your attraction is appropriate and … Read more
If you’re a heritage attraction such as a museum, a significantly important function is providing guests with easily digestible visitor information. Traditionally this is achieved through labelling or signage, and it’s a vitally important aspect. Usually comprising of professionally printed boards or cards situated next to the exhibit. This information is certainly important to the … Read more
Exhibit labelling is fundamentally important to the visitor experience. This particularly the case for heritage attractions such as museums, historic houses, industrial heritage sites, etc. Communicating the story surrounding the exhibit, providing context, all helps the viewer to engage personally. Perhaps even stirring them at an emotional level? So yes, labelling is something not to … Read more
You may be wondering whether a mobile app or a responsive website is a better option for your visitor attraction, heritage centre or tourist destination? You’ll almost certainly have a responsive website already in place. This will serve-up information to mobile, desktop and tablet screens simultaneously. So why would you go to the additional trouble … Read more