Nigel 
Clean and accurate copy is essential for inclusion within mobile apps. We’re in a world demanding less text to read and more image-based information to enjoy. It’s a fact that the human brain processes images 60,000 times faster than text, and that 90 percent of information transmitted to the brain is visual*. Being engaged in … Read more
It’s important to weave brand identity coherently across all of your marketing and experiential media. And is a requirement that’s particularly necessary in our era of multi-channel exposure. For marketing folk this is a vital function. So careful thought has to be given to exactly how your brand identity works. This is because there are … Read more
It’s comes as no surprise that Covid-19 was a seismic event for visitor attractions, and the effects still linger. There are fewer visitors from abroad meaning visitor numbers are about a quarter lower than before the pandemic in terms of the UK’s largest attractions (ALVA)*. Digital adoption soared during the pandemic. Northern Ireland Tourism submitted … Read more
Exhibit labelling is fundamentally important to the visitor experience. This particularly the case for heritage attractions such as museums, historic houses, industrial heritage sites, etc. Communicating the story surrounding the exhibit, providing context, all helps the viewer to engage personally. Perhaps even stirring them at an emotional level? So yes, labelling is something not to … Read more
Visitors to your attraction are looking for enhanced experiences. Mobile apps can go a long way towards facilitating this, primarily because they’re optimised for mobile. And technological advances support an ever expanding list of possibilities. If you’re an operations manager investigating this complex area, it can be something of a minefield. And one of the … Read more
Dioxins are one the deadliest chemicals known to man. Did you know that they’re a byproduct of paper production? And something of an elephant-in-the-room for visitor attractions is polluting single-use paper leafleting. Paper leafleting is used for marketing exercises, and additionally for providing visitors with site information. The big questions is whether it’s should now … Read more
You may be wondering whether a mobile app or a responsive website is a better option for your visitor attraction, heritage centre or tourist destination? You’ll almost certainly have a responsive website already in place. This will serve-up information to mobile, desktop and tablet screens simultaneously. So why would you go to the additional trouble … Read more
What’s all the fuss with regard to the use of augmented reality exhibit labelling for heritage attractions you may ask? Please note that we’re talking here solely about augmented reality (AR) accessed on the visitors’ own mobile phone. And yes, a worthy question indeed – there certainly are brilliant problem-solving advantages to be gained: Solve … Read more
The keystone to delivering rich and engaging experiences for visitors is heritage interpretation planning. There’s always a story to tell, and what’s important is ensuring that the whole experience flows seamlessly. The ultimate goal of effective heritage interpretation planning is to facilitate visitor understanding and enjoyment. It’s a particularly important and fundamental component. Visitor attraction … Read more